Marketing Knowledge Center
Learn How to Succeed and Avoid the Pitfalls
Industrial companies and manufacturers face unique challenges. The audience consists primarily of engineers who are interested in straight-talk and technical content. Sales cycles are commonly long, involving research, evaluation, and perhaps testing and prototyping.
Knowing where to find your audience, how to reach them, and what to communicate to them are the fundamentals of successful industrial B2B marketing. Here you will find articles to help you gain knowledge and succeed.
Content Marketing: How to Build Trust and Generate Leads
When engineers, technical buyers, OEMs and manufacturing decision makers begin researching a problem, they rarely start by looking for product...
When Does It Make Sense to Outsource Your Marketing?
No one in house responsible for marketing? Marketing Manager overwhelmed? For many companies, outsourcing marketing responsibilities to an experienced industrial marketing agency can solve more problems than they initially realize.
Is Your Brand Keeping Up with Your Company? Or Is It Time to Refresh?
There are many good reasons a manufacturer might need to update it’s brand: a merger, new markets, or the refresh a dated image. Learn when you should, and how to accomplish a successful brand refresh.
Are Your Sales Materials Still Doing Their Job?
Your sales materials are an extremely valuable asset in your arsenal — they speak to customers when your salesperson is not in the room. But what are they actually saying? Are they helping or actually hurting sales?
Marketing ROI: What Actually Gets Response?
Marketing can generate impressions, clicks, website traffic and leads. But is this really ROI? Ultimately, it boils down to what really matters: Did...
The Power of Positioning in Industrial Marketing
When industrial companies think about marketing, they often focus simply conveying facts or data —new products, company milestones, capabilities, or...
Website UX: What is it, and Why is it Important?
Are you Helping or Confusing Your Buyers? When was the last time you looked at your company website through the eyes of a first-time visitor? For...
What Should You Do with Your Hard Earned Leads?
Have you ever invested time and money generating leads, only to wonder what to do next? For many industrial companies, generating leads is only half...
Are Google Ads the Best Use of Industrial Marketing Dollars?
For many business owners and marketing managers, Google Ads seem like an obvious part of any marketing strategy. After all, Google dominates online...
Winning the AI Search Game: Top Strategies for Industrial Companies
AI-driven search systems are fundamentally altering how information is found, interpreted, and presented to users. For industrial and manufacturing companies, this represents both a challenge and a major opportunity. What is most valuable in creating organic visibility in today’s world?
ClearImages has played a pivotal role in helping us clarify and strengthen our brand image, as well as guiding our transition to a fully digital marketing platform. As a result, we’ve seen a significant increase in our reach to a qualified audience and a measurable boost in new sales.