Direct Marketing
Remind customers and prospects about your offerings on a regular basis with targeted emails, postcards, product brochures, and more.
Continually Offer Customers the Chance to Buy
Now that you’ve collected prospects via advertising, content marketing, etc. — what do you do with them? Direct marketing programs keep you in communication with your prospects and move them along the sales journey to a purchase. Sending emails, brochures and postcards featuring your products or special offers on a regular basis is key to converting prospects into customers.
Email Marketing
Keep prospects informed and interested in your products
Stay on your prospects’ radar with targeted product emails, newsletters, and follow-up offerings. They’ve shown interest by clicking on an ad, or downloading content. Reminding them — on a consistent basis — about the benefits of your products and services is a vital action towards converting them into customers.
Move prospects down the pipeline with a series of follow up emails to those who have opened or clicked on an earier one, and see the results in increased sales!
Creative emails keep your products in front of prospects during the buying journey.
Want to Get Noticed and Remembered?
“Direct Mail doesn’t work.” Or does it? It’s commonly throught that direct mail is an expensive channel of the past, with little value in today’s digital world. Think again. People are completely inundated with online ads — it’s very easy to simply ignore them. Direct mail — done creatively— makes a far bigger, lasting impact.
Make a Lasting Impression with Direct Mail!
Direct Mail
Your Message Arrives in a Large, Memorable Format
Direct Mail offers certain major advantages as a marketing channel. Most obviously — it’s BIG. There’s plenty of room for your message, and done creatively, you can make that message very memorable.
Since most B to B companies don’t mail, you have virtually NO competition when your huge postcard or brochure lands on a decision maker’s desk.
Per statistics, 50% of recipients keep mail and refer to it later, and over 74% of business marketers say it generates the highest ROI of all channels.
Creative, large-format self mailers make a huge impact arriving on a decision maker’s desk.
Looking for Increased ROI?
Postcards
In contrast to digital advertising, the physical presence of mail makes it more likely to be read and responded to, per survey. Large-format postcards offer a cost-effective method of getting your message in front of customers and reminding them you’re ready to serve their needs.
Creativity in design and concept is key to making a lasting impact and increasing reponse in Driect Mail. ClearImages has decades of Direct Mail experience and many long-standing happy customers using this marketing tool.
Direct mail is most effective when used along with online channels in a cohesive campaign. Get your message out consistently — in a unified program across different channels — and enjoy measurable results!
ClearImages is a great marketing partner; I have enjoyed collaborating with them on many marketing campaigns and pieces for over 10 years. The attention to detail, responsiveness and commitment to deadlines are much appreciated. ClearImages has propelled our marketing program forward, creating a very cohesive and effective program. Highly recommend.