Your Innovation Meets Creative Content Design
Attract and enlighten prospects with valuable content served up creatively — and turn them into customers.
Valuable Content — Done Creatively
Put Your Best Foot Forward
Our running joke with clients: “We’ll put your best foot forward even if you don’t know you have a foot!” This means that ClearImages can take what might be considered “dry” technical content and put it forth in a manner that truly showcases your creative innovation in engineering, product design or product formulation.
Your Products are NEW News
Working with business owners and engineers, we find that they can lose sight of how truly amazing their products are in terms of the positive benefits they provide. Or, they will commonly “brush off” some innovative detail that makes their product much better than a competitor’s. To you, it has become “old news.” But to your prospects? It’s NEW NEWS. Our goal is to make sure they know it, with content that attracts them to read it, and is benefit-oriented in message.
We Care About Promoting Your Business
The major reason we love working with industrial clients is simply — it’s so much FUN. Why? Because your products and services are truly amazing! What you produce, how you do it, the effects you have created in helping other businesses, and by extension ,other people…. At ClearImages, we’re all about helping good people help other good people. How can we do that best? By helping you expand your business, reach more people, enjoy an ever-increasing positive influence across industry — and the world.
White Papers:
Creative Presentation of Technical Material
Newsflash: White Papers don’t have to be WHITE.
We specialize in colorful, attractive covers that grab attention make them stand out in a whitepaper library. Technical content is well designed —meaning aesthetic, clear, and easy to read.
Posting these in White Paper Libraries on the industrial platforms where your audience is found is a very effective strategy for both thought leadership and lead generation.
Whitepaper Lead Gen program: Asset designed and program managed by ClearImages.
Need to Generate More Viable Leads?
Whitepapers are an excellent way to gain leads. Valuable content placed on the correct platform along with a good promotional program is always a winner. Our clients’ whitepapers have generated HUNDREDS of quality leads per year. Meaning they are downloaded by Engineers, Design Engineers, Engineering Managers, OEMs, Presidents and CEOs, and the like.
Turn your technical content into a Lead Generation machine.
Case Studies
Effective Problem Solving Inspires Confidence
Overcoming challenges — everyone respects it. Your potential customers are most interested in how you can solve their problems. Case studies are a tried-and-true method of assuring them you have the expertise and creativity to do so.
Presenting your audience with a case study detailing how your design innovation solved a particular problem is a powerful way of establishing your credibility. It’s also an effective method for generating leads.
Case Study: Design, copywriting / editing by ClearImages.
Want to demonstrate innovation in problem solving?
There is no better way to establish your ability to solve customer’s unique problems than with Case Studies. Here you can take the opportunity to showcase creative thinking leading to innovative products and solutions. You give us the raw data; we’ll turn it into the compelling story it truly is. Build credibility for your engineering knowledge, your products, and your company!
Turn your problem-solving achievements into compelling stories.
eBooks:
Provide Valuable Content and Generate Leads
eBooks are a popular format for people looking for more extensive information centered around a topic, rather than just a a single article. You can create your own eBook if you have enough content, or you can sponsor an eBook which is promoted on a popular industrial platform. Sponsorship usually includes your logo on the cover, an article and a full-page ad. Sponsored eBooks are another proven method of gaining qualified leads.
eBook: Design, copywriting /editing of article and full-page ad by ClearImages.
Webinars: Showcase Your Expertise
Webinars afford the opportunity for industry professionals who want to experience a deeper dive into a topic to do so. This format offers the advantages of hearing it from an industry Opinion Leader (you), with the opportunity to ask questions at the end of the presentation. Due to their personally delivered, comprehensive content, Webinars are considered to be the most valuable content asset one can offer. Attendees willing to spend the time and engage with the presenter are generally serious about the topic, have a specific need, and turn more readily into customers.